Instagram Strategy | Student Engagement | Global Learning
Client-Facing Campaign · FIU BOLD Agency
Supported a summer Instagram campaign for FIU Global focused on increasing visibility for Collaborative Online International Learning (COIL) and study abroad opportunities. As Account Executive, I helped plan and present weekly content, refine campaign messaging, and support visual storytelling for student and faculty audiences.
I supported a summer Instagram campaign for FIU Global and COIL, helping promote global learning opportunities through structured content planning and stakeholder-facing presentations.
Initial observations pointed to low awareness of COIL among FIU students, limited engagement before the summer campaign, and a need for more storytelling from student and faculty perspectives.
The campaign focused on increasing visibility through Instagram, clarifying how COIL works, and positioning FIU Global study abroad opportunities as accessible and engaging. Ambassador-led storytelling was used to make the messaging feel more relatable and credible.
As Account Executive, I helped plan a two-posts-per-week cadence, participated in Zoom strategy meetings, collected feedback, and refined messaging. The completed campaign output included 9 Instagram posts and 2 Instagram stories focused on COIL and FIU Global Study Abroad, including campaign storytelling around COIL Director Jeanette Smith and promotion for the Japan World Expo study-abroad opportunity.
COIL example
COIL storytelling
Campaign execution used storytelling involving COIL Director Jeanette Smith to help explain how COIL works, why it matters, and how students and faculty could connect with global learning.
Study Abroad example
Japan World Expo opportunity
Campaign execution also promoted the Japan World Expo study-abroad opportunity, using Instagram content to point students toward the experience and its application timeline.
The campaign gave FIU Global's Instagram content greater structure, brand consistency, and purpose while using visual storytelling to increase the visibility of COIL and global-learning opportunities. The campaign created a clearer content structure for explaining COIL, promoting study-abroad opportunities, and presenting global learning stories to student and faculty audiences.
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