Audience Reach
5,058
total impressions
November 13–26
Peak visibility
Organic campaign
No paid media
Back to projects
LinkedIn Strategy | Campaign Planning | Recruitment Communications
FIU BOLD / PSMEPM LinkedIn Campaign
Client-Facing Campaign · FIU BOLD Agency
Developed and supported an organic LinkedIn campaign for FIU's Professional Science Master's in Environmental Policy and Management program. The campaign strengthened program visibility through strategic posts, event recaps, recruitment messaging, and performance tracking.
Overview
As Account Executive with FIU BOLD Agency, I helped lead a client-facing communications campaign for FIU’s Professional Science Master’s in Environmental Policy and Management program. The work focused on strengthening the program’s LinkedIn presence, improving recruitment communication, and making its academic and career value easier for prospective students and partners to understand.
Challenge
The program had strong academic value but limited recognition beyond FIU and an inconsistent digital presence. It needed a clearer, more active LinkedIn strategy, stronger recruitment messaging, better event promotion, and more consistent storytelling around faculty, program value, and career pathways.
My Role
As Account Executive, I coordinated client communication, helped organize campaign deliverables and timelines, supported content and recruitment messaging, and contributed campaign analysis and final performance reporting. I worked alongside the strategist and creative team while helping keep the campaign aligned with client priorities and deadlines.
Strategy
The campaign centered on consistent LinkedIn content, program storytelling, event recaps, recruitment-focused messaging, faculty and leadership visibility, and career-oriented information. The strategy also emphasized FIU credibility, clearer calls to action, and ongoing performance tracking so the team could evaluate visibility and audience engagement throughout the campaign.
Execution
The team produced 11 strategic LinkedIn posts, supported event and recruitment communication, developed program-focused storytelling, and monitored performance across impressions, clicks, page views, and follower growth. I contributed account executive coordination, client communication, analysis, and campaign summary reporting throughout the engagement.
FIU Earth & Environment
Professional Science Master’s in Environmental Policy & Management
Welcome Our New Associate Director!
Introducing Dr. Hong Liu
LinkedIn campaign postpsmepm.fiu.edu
Execution example
Leadership introduction content
This representative execution example welcomed PSMEPM’s new associate director, Dr. Hong Liu, and framed the update as part of the program’s LinkedIn presence.
Performance & Takeaways
Across an eight-week organic campaign, 11 posts generated 5,058 impressions, 520 clicks, 173 page views, and 17 new followers. The strongest visibility occurred during the November 13–26 period, showing that a modest but consistent organic content cadence could still generate measurable attention and traffic for a specialized graduate program.
Engagement & Traffic
520
clicks
173
page views
36
unique visitors
17
new followers
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