GB

Miami, Florida

Gabriel Brito

Strategic Communications & Marketing

Campaign strategy · Audience insights · Digital content · Social analytics · Sports communications

I develop communication and marketing strategies that connect audience insight, content, and measurable performance. My experience includes client-facing digital campaigns, brand and audience research, social media analysis, and strategic content development.

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Featured work

Campaigns, analytics, and strategy work built around audience insight.

A selection of my work across client-facing communications, brand strategy, social media analytics, global engagement, and sports fan experience.

LinkedIn Strategy | Campaign Planning | Recruitment Communications

FIU BOLD / PSMEPM LinkedIn Campaign

Client-Facing Campaign · FIU BOLD Agency

Developed and supported an organic LinkedIn campaign for FIU's Professional Science Master's in Environmental Policy and Management program. The campaign strengthened program visibility through strategic posts, event recaps, recruitment messaging, and performance tracking.

Key results or insights

  • 11 strategic posts
  • 5,058 impressions
  • 520 clicks
LinkedIn strategyCampaign planningRecruitment messaging
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Sports Business | Fan Experience | Location-Based Entertainment

Inter Miami / Plaza de La Familia Fan Experience

Graduate-Level Sports Strategy & Fan Experience Project

Created an immersive fan experience concept for Inter Miami designed to strengthen long-term local loyalty beyond star-player attention. The project centered on community belonging, Miami culture, bilingual accessibility, and matchday engagement through a proposed fan plaza at Miami Freedom Park.

Key concept elements

  • Developed Plaza de La Familia concept
  • Focused on shifting the story from "Messi's club" to "Miami's club"
  • Included projection mapping and spatial audio
Sports business strategyFan experience designLocation-based entertainment
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Social Media Analytics | TikTok Strategy | Competitive Analysis

Lululemon vs. Alo TikTok Comparative Analysis

Graduate Social Media Analytics Project

Completed a nine-week comparative analysis of Lululemon and Alo Yoga's TikTok performance. The project evaluated follower growth, posting consistency, engagement, total interactions, and content strategy to determine how each brand used TikTok differently.

Key results or insights

  • Nine-week TikTok analysis
  • Alo gained 44,500 followers
  • Lululemon remained at 1.4M followers
TikTok analyticsCompetitive analysisKPI reporting
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Capabilities

A practical mix of strategy, storytelling, and performance thinking.

Strategic communications
Public relations
Campaign planning
Social media analytics
Audience research
Brand storytelling
AI content evaluation
Sports communications & fan experience

Open to opportunities

Strategic communications and marketing opportunities.

I’m based in Miami and interested in opportunities across strategic communications, marketing, public relations, digital content, audience strategy, and sports communications.

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